Both *corporate gifts* and promotional items have been relatively common in South Africa for many years already, but the distinction between the two is not always clearly understood, (or at least explained) even by corporate gift suppliers.Most corporate gift companies, for example, offer a combination of both types of item, and while they may distinguish accurately between them in terms of the product, it’s rare to see a clear explanation of exactly what that difference is.
Corporate Gifting Vs Promotional Items
Some consideration of the names however gives us an insight into the main difference. Promotional items, or promotional gifts, are intended for the promotion of the company. These are often more accurately known as promotional giveaways, and they almost always refer to small and relatively inexpensive items, personalised by the addition of your company brand or logo. They serve to increase awareness of your brand, and are given away almost, if not entirely, randomly.Examples of corporate promotional gifts range from giveaway pens that you leave with clients, to the slightly more lavish branded USB drives and similar useful items. Although these last may be referred to as branded corporate gifts, it’s not a strictly accurate description.When it comes to a real corporate gift, the term tends to refer more to important, once-off gifts intended to make a statement to the recipient. Corporate gifts, (as opposed to promotional items), may be something you give to the MD of a company that is your client, (or even supplier), not to try and convince them to remember your brand, but as a token of the relationship between you.
Corporate Gift Ideas
Despite what has been said above, the distinction is not as important as it may appear, and many things labeled as promotional items may be used as corporate gifts. However, it is always worth bearing in mind the purpose of the corporate gift that you’ll be giving.Corporate Christmas gifts, for example, especially when given to a number of staff at your client company, don’t need to be the biggest and most extravagant items. A small, high quality gift like the aforementioned USB drive, branded with your company logo, is a perfect gift idea.If it’s a once-off gift to the owner of a business though, a unique executive gift will make a lasting impression. Premium corporate gifts for a range of tastes can usually be easily found, especially online. These may range from a leather desk set, tastefully branded with your logo, to picnic sets, a wine aficionado’s box, or tool kits to name only a few.
Gopher Promo Corporate Gifts
If you’re looking to buy great *corporate gifts*, Gopher Promo offers a wide range of different options, and our commitment to service means that we’ll do whatever we can to make sure that you find the corporate gift that’s right for you. From small giveaways, to premium gifts in any quantity, contact us to find the right corporate gifts for your needs.